What is Aurasma

Aurasma is the world's leading augmented reality platform. Available as a free app for iPhones, iPads and high-powered Android devices or as a kernel for developers, Aurasma uses advanced image and pattern recognition to blend the real-world with rich interactive content such as videos and animations called “Auras”.

 

See and interact with the world in a new way.

Thanks to Aurasma, every image, object and even place can have its own "Aura", which is our term for an augmented reality experience!  Through these Auras, magazines come to life with videos, adverts offer special deals through web click-throughs and quizzes, catalogues launch 3D product models, and much more. 

 

Simply use the free Aurasma mobile app to unlock Auras and share the experience with friends. Or get experimenting and use the simple tools within the app to create and share your own Auras.